7UP® Debuts a Positively Refreshing New Look

7UP®, the positively refreshing, original lemon-lime flavored beverage, today revealed its first total brand design refresh since 2014. The newly designed packaging spotlights the signature elements of 7UP, part of the Keurig Dr Pepper (KDP) portfolio of brands, including bubbles, the red dot that has been a part of the logo since the 1960s and the red, white and green color pallet. These elements represent 7UP’s crisp, clean lemon-lime taste and fun personality and provide a foundational visual experience for the consumer across the brand’s portfolio.

“The new look is vibrant and energetic to better reflect the uplifting experience of sipping a 7UP while the fruit cues and bubbly effervescence burst off the package, introducing the familiar craving for the crisp, clean lemon-lime flavor of 7UP that consumers have loved for nearly a century,” says Allison Kapp, Senior Brand Manager, 7UP. The 7UP Zero Sugar varieties also feature a shift, incorporating a dense color pallet with hints of black that are important shopping cues for Zero Sugar category consumers.

7UP is a trademark of Dr Pepper/Seven Up, Inc. © 2024 Dr Pepper/Seven Up, Inc.