7Up® Shirley Temple: ‘Newstalgia’ in a Can
With the rise in retro brand activations and social-media-fueled flavor experimentation, the opportunity for nostalgic flavors has never been timelier, and consumers, especially millennial and GenZ consumers, are seeking beverages that can deliver a little sip of both. For many, one of the most memorable drinks to order in childhood – and a classic favorite with mocktail enthusiasts – is a Shirley Temple. While the non-alcoholic drink has many variations, its most classic form always included crisp, refreshing bubbles of a non-cola soda and sweet bursts of grenadine syrup (derived from the French word for pomegranate, “grenade”), crowned with a shiny maraschino cherry. For nearly a century, this fizzy, joyful creation has brought smiles to every generation.
Now, 7UP—the original lemon-lime soda—is bringing a ready-to-drink version of the beloved classic beverage to retail shelves nationwide this month, for a limited time only and just in time for the holiday season. 7Up Shirley Temple is crafted by the flavor experts at Keurig Dr Pepper, who created a perfect blend of 7UP’s signature citrusy sparkle highlighted by vibrant notes of pomegranate and cherry.
“Our team loves the challenge of developing and marketing a beverage that evokes a deep sense of nostalgia with a modern twist, and the 7UP Shirley Temple does just that,” said Andrew Springate, Chief Marketing Officer at KDP. “Consumers will be delighted by this sweet reminder of the magic of childhood with a contemporary burst of flavorful refreshment.”
7UP Shirley Temple will be available from Oct. 15 until Dec. 31 at mass and grocery retailers nationwide in the U.S., while supplies last. It will be sold in two-liter bottles and 12 packs of 12-ounce cans. Additionally, a Zero Sugar version of the drink will be available in 12 packs of 12-ounce cans. Whether you’re reconnecting with a familiar favorite or starting a new tradition, the 7UP Shirley Temple promises to bring a little extra sparkle to every glass and every gathering this festive season.