Mott’s® Applesauce: The Perfect Snack for Busy Families

October marks National Apple Month, and what better way to celebrate the crisp, versatile apple than by savoring one of its most comforting creations—applesauce. A source of vitamins and minerals, a taste that is a kid-favorite and packaged for on-the-go lifestyle, applesauce continues to dominate within the snacking category – growing nearly 10 percent[1] over the past three years.  With 73% of consumers snacking daily and a portion of those snacking twice a day[2], Mott’s® is making investments in manufacturing, innovation and marketing to capture even more of those snacking occasions, with a focus on the growing pouch format.  

Mott’s quality applesauce starts with whole, fresh apples sourced from North American growers. Mott’s primarily sources its apples from multi-generational, family-owned farms in upstate New York, as that region has an ideal climate for producing crisp, flavorful apples. The Company’s Williamson, New York production facility exclusively produces Mott’s applesauce and juice, and recently announced the addition of new production lines dedicated to new pouch packaging innovation, creating 50 new jobs in the community.

Mott’s continues to introduce even more options for today’s wellness-conscious consumers and families that are on the lookout for snacks that check three crucial boxes: ones that are nutritious, delicious and easy to pack. The brand’s classic Mott’s No Sugar Added Applesauce is made with just two ingredients—apples and vitamin C — and has 38% less sugar than the other no sugar added leading brand pouch (that’s 8g of sugar compared to their 13g!).

Recognizing the growing popularity of pouches, Mott’s has launched a crisp new marketing campaign that focuses on digital and social media. Playful characters emphasize the convenience of Mott’s No Sugar Added Applesauce and highlight how the brand perfectly aligns with the back-to-school – and all year round — snacking season.

[1] Source: Circana – MULO+C Calendar Year 2023

[2] (Mintel – Snacking Motivations & Attitudes, 2024)