Core Hydration Helps Women Skaters Find Their Balance

Core® Hydration is all about achieving balance – whether that’s providing the perfectly balanced hydration formula or encouraging athletes and consumers to find balance in their active lifestyle. In skateboarding, balance in representation is just as important as balance on the board. That is why Core Hydration is proud to partner with skateboarders who are inspiring the next generation of women athletes.

This year, women’s skateboarding got big air for the first time. Now, Core Hydration is partnering with top U.S. park and street skaters Bryce Wettstein, Jenn Sotto and Amelia Brodka (founder of EXPOSURE SKATE) in its new “Find Your Balance” campaign. Find Your Balance is a campaign to raise awareness and spark change that leads to a more inclusive and equal community for women athletes in the sport.

With the #CoreForeMore call-to-action, partnerships featuring some of the biggest names in women’s skateboarding, a 7-Eleven retail partnership and other activations, Core is the first premium water brand to officially partner with women’s skateboarding and champion more equality in a male-dominated sport. In fact, in a recent Facebook and Instagram campaign, Core Hydration donated $1 for every like or share, up to $15,000, to EXPOSURE SKATE, a nonprofit dedicated to empowering women through skateboarding. EXPOSURE SKATE creates opportunities for women by organizing high-profile events that provide all-female professional and amateur skateboarding competitions, learn-to-skate clinics and wellness education. Proceeds from events support survivors of domestic violence. Learn more about EXPOSURE SKATE at https://www.exposureskate.org/. 

Just as in hydration, Core knows that finding your balance in life and sport is hard. It means doing what works for you and shaping your own path to wellness. Core is stoked to partner with Bryce, Jenn and Amelia to make a splash in helping women in skate find their balance and usher in a new era of inclusiveness.