Snapple® to Launch as Fountain Beverage for the First Time Beginning at Participating 7-Eleven, Inc. Stores Nationwide
Snapple®, the beloved ready-to-drink tea and juice brand, today announced that Snapple Zero Sugar Peach Tea will be added to the lineup of beverages available on fountains at participating 7-Eleven®, Speedway® and Stripes®stores nationwide, beginning this month. The move marks the first time a Snapple tea beverage will be available in this format since the brand was founded in 1972.
Made from the finest blend of black and green tea leaves and classic peach flavor, Snapple Zero Sugar Peach Tea has been the No. 2 best-selling Zero Sugar Tea in Convenience for the last three years [1]. The Research & Development team at Keurig Dr Pepper (KDP) optimized the great taste of Snapple Zero Sugar Peach Tea to be delivered in the fountain-dispensed format.
“Retailers are looking to offer a variety of beverages for consumers on fountains that satisfy both impulse treat and better-for-you occasions,” said Sheila Bonner, SVP of Foodservice Solutions at Keurig Dr Pepper. “Introducing an iconic brand like Snapple to this format, particularly in the Zero Sugar variety, hits on that need on the go, alone or paired with a favorite snack and we are excited for consumers to experience their favorite Snapple tea beverage from the fountain for the first time.”
Dennis Phelps, Senior Vice President, Merchandising (Vault & Proprietary Beverages) at 7-Eleven, Inc. added, “At 7-Eleven, we’re always finding ways to bring new products to our customers to meet their ever-evolving needs. Offering an iconic beverage like Snapple in the fountain format is a new and unique beverage adventure that consumers on the go are sure to love.”
Snapple Zero Sugar Peach Tea joins multiple dispensed fan favorites from the KDP portfolio including, Dr Pepper® (nationwide) and regional favorites such as Big Red®, Squirt® and Vernors® on fountain at participating 7-Eleven, Speedway and Stripes stores
About Snapple
Snapple, a brand of Keurig Dr Pepper (KDP), is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in New York and is now available throughout the United States. For more information, visit Snapple.com or KeurigDrPepper.com. For the brand’s latest news and updates, follow Snapple on Facebook.com/Snapple, Instagram.com/Snapple, or TikTok.com/Snapple.
[1] Circana Market Advantage, Total US- Conv for full year 2023, 2022