New Heights: How Canada Dry is Redefining Refreshment

For over a century, Canada Dry Ginger Ale has been a trusted name in refreshment, beloved for its crisp taste and comforting appeal. From its humble beginnings as a local favorite to becoming a household staple and global icon, the brand has stood the test of time. Today, Canada Dry continues to delight consumers by blending the charm of this fan favorite with bold, innovative flavors that satisfy in an ever-evolving beverage landscape.

In 2024, the brand launched Canada Dry Fruit Splash Cherry Ginger Ale, an exciting twist on its classic ginger ale, infused with cherry flavor and a splash of real fruit juice. This vibrant new offering – captured the hearts and taste buds of consumers nationwide, becoming the #1 carbonated soft drink innovation of 2024.[1] Nearly 5 million[2] trialists of Canada Dry Fruit Splash Cherry Ginger Ale were new to the brand, highlighting its appeal to a new wave of fans.

When Canada Dry Fruit Splash Cherry Ginger Ale hit retailer shelves last February, it debuted a fresh, modern look across the entire portfolio, including ginger ale, club sodas and tonic waters. The updated packaging combines the brand’s 120-year heritage with a stylish, contemporary design that evokes relaxation and comfort.

Whether at home, on the go, on the ground, or in the air, Canada Dry is along for the ride, bringing more crisp refreshment, more innovation, and more reasons to raise a glass.

Cheers!

[1] Circana Unify- All Outlet YTD 12.29.2024, volume and dollar sales for all new CSD innovation= without sales prior to 2024

[2] Circana Panel, All Outlets, 52 w/e 12.29.2024