Regional Tastes – Looking Deeper into KDP’s Portfolio
From carbonated soft drinks to rich coffee flavors and beyond, Keurig Dr Pepper’s (KDP) portfolio of over 125 owned, licensed and partner brands is crafted to satisfy the diverse taste preferences of every individual. While each of our brands holds a unique place in the hearts of consumers nationwide, the brands that resonate most with consumers tend to vary based on regional preferences.
Our powerhouse brands, including Dr Pepper® and Canada Dry® lead the charge in total dollar sales – and we’ve left them out of this data so that we could look deeper into our brands. Further exploration of our portfolio through our Product Development Index (PDI) reveals the regions in which our brands forge the strongest connections with our consumers. PDI compares a product’s sales in a particular area to that area’s share of the U.S. population. Essentially, it shows where brands overperform their averages, showcasing how preferences vary by region.
Check out these interesting takeaways:
- Westerners like to indulge in Clamato® and 7UP®
- Those in the Great Lakes can’t get enough of Vernor’s® and Squirt®
- A&W® is a fan favorite in the Plains
- Green Mountain Coffee Roasters® and Caribou Coffee® perform best in the regions in which they originated
We take immense pride in the depth and breadth of our portfolio, spanning numerous product categories. Whether it’s beloved classics or exciting innovations, each product within our portfolio is meticulously crafted to deliver an exceptional experience.
Circana, Latest 52 Week Period Ending 03-24-24, Top 5 KDP Brands by Product Development Index with > $10M in sales for the region.