The Original Donut Shop Coffee Has New Brew Format

The Original Donut Shop Coffee, many consumers’ favorite treat brand in K-Cup® pods, is expanding the options available for consumers to brew a cup of their favorite blends at home with the launch of four new bagged ground coffee varieties.  The Original Donut Shop has continued to win over more coffee-loving households and was the #1 contributor to share growth in the flavored single cup coffee segment last year across all brands^[1]. In fact, the brand continues to resonate with younger consumers, growing its Gen-Zennials base 1.6x faster than the rest of the category^[2].  Now, the brand is bringing new craveable bagged blends to a segment that’s overdue for a shake-up.

The bagged coffee segment is big — but not nearly as flavorful as it could be. Most top coffee brands aren’t focusing on bagged coffee—only 3 of the top 10 have a strong presence in the category. And even among those, flavored options are rare, making up just 10% of their bagged coffee offerings. That’s a sharp contrast to the wider coffee segment, where flavored coffee plays a much bigger role^[3].  The Original Donut Shop is introducing four 12 oz. ground coffee bagged varieties crafted to delight with every scoop:

• Regular: full-bodied, bold, and flavorful – it’s the same great tasting medium roast coffee that consumers know and love in the K-Cup pods format.
• Dark: deep, smooth, and well-rounded, a roast with notes of bittersweet chocolate and a hint of citrus.
• Nutty Caramel: a delicious combination of toasted nuts and buttery caramel — two bold flavors that are great on their own, but even better together in a medium roast flavored coffee.
• Vanilla Sweet Cream: luscious, sweet cream smoothness mixes with the delicious flavor of vanilla in a medium roast flavored coffee.

The Original Donut Shop bagged coffee varieties are now available at major retailers nationwide beginning this month.

[1] Circana Unify+, Total MULO+ w/ Convenience, CY 2020 and 2024

[2] Numerator, Advanced Trended Scorecard, DSHP and Single Serve CY 2019 vs 2024

[3] Circana Unify+, Total MULO+ w/ Convenience, CY 2024