United States of Coffee
United States of Coffee
Are you an iced coffee or caramel macchiato drinker? Intense brew or light roast?
Our connected strategy and data products team analyzed data provided by Keurig® IQ, a proprietary data platform of households across the U.S. who own a Keurig® Connected brewer, to better understand the American coffee drinker.
These insights enable us to make more informed decisions about how we continue to satisfy our consumers’ evolving needs – from product innovation to marketing.
Check out more of our 2022 findings in the infographic below.
